What I Believe

I wanted something that could help a regular person plan their money, see where it's going, and make better decisions about it. Nothing like that existed. So here I am, building it myself.

Whether you just landed your first job or you're five years from retirement, you deserve tools and guidance that actually make sense. Not jargon. Not upsells. Just straight answers.

A lot of apps conveniently forget that money tools should work whether you're colour blind, use a screen reader, or take in information differently, for example through ADHD or dyslexia. I'm queer, neurodivergent, and a person of colour, so I never had that luxury. Leaving anyone out of their own money just feels cheap.

No paywalls, no "subscribe for the good stuff" nonsense. If something I wrote helped you make a better decision, even if you never touch my product, that's the whole point. Tell me about it. That kind of thing keeps me going.

A rule of thumb is a starting point, not an answer. Where a lesson gives one, it also explains why it exists, where it breaks, and what depends on you: your country, your income, your debts, how far ahead you are planning. I would rather you understand the reasoning than follow a rule that was never written for your life.

I don't run ads. I don't sell your data. I don't do that creepy thing where you search "term insurance" and then see ads for it everywhere for a week. Your finances are your business. Literally.

No VC money. No growth team. No billboard on the highway. If you think nidhi is useful, tell someone. That's my main marketing strategy.